Tıffany & Co. launches a second campaıgn wıth Beyoncé
New York-based jeweler Tiffany & Co. announced a new campaign with superstar Beyoncé highlighting the brand’s most iconic collections.
Tiffany & Co., enjoying a renaissance under LVMH Moët Hennessy Louis Vuitton ownership, has tapped Beyoncé for a second advertising campaign with fierce fashion imagery that resembles the album art from her latest release, “Renaissance.”
The music superstar, who appeared alongside her famous husband Jay-Z in a major Tiffany campaign last year, returns solo wearing custom clothes by LaQuan Smith, Graham Cruz, Michael Challita and others — plus “pinnacle expressions” of Tiffany’s iconic fine jewelry lines Tiffany T, Tiffany HardWear, Tiffany Knot and Tiffany Lock. She also dons select Tiffany pieces by Jean Schlumberger and Elsa Peretti.
Photographed at Hangar Studios in Los Angeles by Mason Poole, the global campaign breaks on Tiffany’s social channels and soon in October magazines.
Tiffany also commissioned a film by music video director Mark Romanek, set to Beyoncé’s latest hit “Summer Renaissance,” that is slated to debut on its website in October.
Titled “Lose Yourself in Love,” the Beyoncé campaign for Tiffany expresses themes similar to the singer’s “Renaissance” release: self-love, “the joy of being one’s unapologetic self,” and empowerment.
The forthcoming film, meanwhile, is said to embody “the carefree, joyous spirit of the album as a whole,” using Studio 54-era New York as the inspiration.