Innovation at the service of jewellery with the fourth edition of “Startup & Carats”, the project organised jointly by ITA (Italian Trade Agency) and Italian Exhibition Group that brings the solutions of the most innovative start-ups and SMEs to Vicenzaoro September (VOS). From 9th to 13th September, the IEG event, which will be held at the same time as VO Vintage (9th – 11th September), will be presenting eight start-up brands and SMEs at Vicenza Expo Centre (Hall 6) to inspire and stimulate creative cross-fertilisation in the jewellery sector.

Jewellery prototyping and production, gemstone diagnostics, trade show stand attendance data analysis, webbased point-of-sale management, market entry and fundraising are the areas covered by the young companies selected within the project to support the industry’s development with product innovation, process innovation and innovative digital services.

Technology and digital are an integral part of the jewellery supply chain and the jewel itself, which is becoming more and more personal and customised by storing images and memories to be viewed on the smartphone (REM Jewel). A diamond scanner distinguishes between natural, fake and lab grown diamonds with a single diagnostic sweep thanks to Artificial Intelligence (Diatech Pro). Business intelligence is fed with optimised data on the flow of visitors to an exhibition stand, in compliance with privacy regulations (G-move). To start a business, the necessary tools is made available to the jeweller to create his own branded line with the characteristics he wants in pure tailormade spirit (Gioielleria Italiana, Officina Orafa). There are aggregators and accelerators for start-ups with business advisor paths (Retail Hub) and services specifically for the jewellery sector to obtain public funding (Fortitudo Diamonds). Lastly, retail aims to tailor the sales and buying experience with XOX suites, CRM and ERP applications (Art & Soft).

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