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Pockets, hoodie strings and hair bobbles aren’t naturally associated with high jewellery – until now, that is, with the Boucheron ‘More is More’ high jewellery collection. Creative director Claire Choisne brings a bold playfulness to a collection which subverts traditional methods

To mark the launch of the Boucheron ‘Quatre’ Double White Edition collection, the brand has unveiled its ‘Basic Not Basic’ campaign starring ambassadors Mila Al Zahrani, Alexa Chung, Rola, and Youn-Jung Go. Embracing this new classic, the talents demonstrate how