A new chapter is about to be written in Louis Vuitton’s watch story as it reveals Hollywood giant Bradley Cooper as a brand ambassador for the launch of the 2022 Tambour Twenty, a chronograph that pays homage to the original Tambour launched 20 years’ ago.

In his first contribution for the LVMH watchmaker, Mr Cooper straps on a 200-piece limited edition of the watch for a campaign video directed by Oscar-winning filmmaker Damien Chazelle and accompanying still images taken by photographer Boo George. The casing of the Tambour Twenty has the same distinctive and easily identifiable flared design as the case of the first Louis Vuitton Tambour. 

The new Tambour Twenty adopts original design codes of the 2002 Tambour including a deep, flared 41.5mm steel case. It has a brown sunray dial, yellow chronograph hands, and the engraved letters “Louis Vuitton” wrapping around the case.

It is on sale at select Louis Vuitton boutiques priced at $17,800.