The Swarovski Holiday Collection pays tribute to 125 years of the brand’s bold vision, innovation and craftsmanship. The Collection features coveted designs reimagined for the occasion, alongside daring and elegant styles that celebrate the beauty of Swarovski crystal.

Swarovski continues its mission to add sparkle to people’s lives all over the world and make the Holiday season even more brilliant.

Always a magical time of year, this Holiday season is extra special for Swarovski as the brand marks 125 years of crystal innovation and pioneering craftsmanship. This Holiday season, Swarovski is showcasing a new twist on its classic styles through an elegant and on-trend collection designed to celebrate 125 years of Swarovski sparkle.

Daniel Swarovski’s inherent passion for design and craftsmanship is integral to the brand’s legacy. At Swarovski’s historical home in Wattens, new crystal cuts, shades and sizes are conceived daily; a testament to the company’s creativity and fascination for crystal.

With a focus on trend curation, craft and glamour, the Holiday Collection builds on the brand’s rich history and tells the story of 125 years of craftsmanship and mastery. Created with brand-defining attention to detail, coveted styles including Angelic, Tennis and Vittore are reimagined for the season.

The Collection also features daring and bold silhouettes such as the Sparkling Dance Collection and Magic lines that bring sophistication and the signature Swarovski sparkle to any occasion. Whether for a maximalist or someone who loves the classics, colorful or dainty jewelry, these are the styles that are sure to make their way onto Holiday wishlists around the world this festive season.

TENNIS DELUXE

One of the brand’s bestselling lines, this timeless classic is now refreshed with the introduction of princess, round, oval and pear Swarovski cuts. Refined and elegant bracelets, rings, earrings, necklaces and jewelry sets adorned with pavé embellishment add sparkle to any style.

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ATTRACT

Striking new cuts of Swarovski crystals and refined silhouettes elevate the ever-popular Attract line this season. Honoring the brand’s craftsmanship, a halo of pavé embellishment has been meticulously set by hand – allowing each design to sparkle to its full potential.

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SWAROVSKI SPARKLING DANCE COLLECTION

Swirling ballerina dresses and striking fan silhouettes surround sparkling elements that are suspended in their setting and dance with every move. Choose from the timeless Swarovski Sparkling Dance Collection rhodium or the more contemporary rose-gold tone.

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ANGELIC

Elegance and sophistication radiate from the Angelic line. This season sees the introduction of the new Swarovski emerald stone, framed by sparkling pavé embellishment, beautifully translated into refined drop earrings, delicate bracelets and brilliant necklaces.

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VITTORE

Renowned for pioneering precision-cut stones, Swarovski extends the Vittore range with new silhouettes, rose-gold tones and the refined Swarovski crystal 125th anniversary cut, arranged in brilliant rows for maximum luster.

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MAGIC

The holidays are a magical time of the year and Swarovski captures the essence of the season with the new Magic styles and silhouettes. Starshaped elements surround the brilliant, stylized snowflake which forms the centerpiece of the design and takes its inspiration from the Swarovski Annual Edition Ornament.

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TREASURE

Full of luxurious lustre, Treasure infuses any outfit with sophisticated sparkle. The beautifully balanced organic design showcases Swarovski’s renowned craftsmanship with shimmering Swarovski pearls swathed with delicate pavé accents.

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