To celebrate all the wonderful work bees do and highlight the need to protect them, Pureshore Jewellery have joined forces with local Save the Bee initiatives and will donate 10% of all purchases from their Wildflower Collection to local bee conservation efforts. The Wildflower Collection is inspired by the wildflowers found along coastlines and headlands with the sparkling diamonds representing the last of the sun’s rays twinkling on the sea.  

Pureshore Jewellery is a collaborative family brand started by a brother and sister duo – Olivia and Ben Searle. Having both worked independently in the jewellery industry for several years, Ben and Olivia decided just over two years ago that it might be time to combine their respective skills by designing a collection and creating a brand that would represent it. Their combined passion and knowledge along with a real obsession with style, fashion and jewellery has helped to shape the look and feel of this unique family brand.

With shared memories of seaside holidays, they set about creating their collections. The Wildflower Collection is inspired by the wild flora along the headlands, the Tulipa Collection is born from days spent beachcombing and the Sundown Collection is inspired by the setting sun at Durdle Door in Dorset. The diamonds, at least one of which can be found in each piece, are evocative of grains of sand. The overlap detail, which can be seen on each ring symbolises waves lapping the shore.

Pureshore uses responsibly sourced materials at prices that will appeal to demi-fine jewellery lovers. They handpick suppliers who support their values, many of whom are also family businesses and that are also keen to minimise their impact on the environment. In addition, almost all their packaging is recyclable or biodegradable.