It was timed to coincide with the centenary of the brand.

OSO premiered at the San Sebastian International Film Festival on September 25. The story about the brand begins from the moment when Salvador Tous’ father began working as an apprentice watchmaker.

The film shows not only the brand’s successes and its concept of “a jewelry store for everyone,” but also contradictions and failures. Four successive generations, a family and an international company with more than 700 stores in 54 countries – all this is linked by the stories of the four daughters of Salvador Tous and Rosa Oriol. Rose, Alba, Martha and Laura Tous are the connecting thread that runs through the entire film OSO, which also features their parents.

We will be shown a trip to Japan, during which we studied the kawaii style, and working meetings, and a charity reception in Mexico, and the search for precious stones in India. Also, for the first time, it will be possible to learn the history of the brand in detail and find out how the iconic bear appeared.