Pomellato Launches Shopper Educatıon & Jewelry Trackıng App
On the occasion of the 20th anniversary of its Nudo collection, the Pomellato jewelry house presents a mobile app. While sustainability and transparency are key criteria in consumer purchasing decisions, the Pomellato jewelry house intends to illustrate the details of its processes, from the supply of raw materials to the supply of products and production methods in its Milan workshops.
The app is designed as an educational platform to highlight the history of the home, its values and commitments. In particular, it talks about the origin of gold, obtained from 100% responsible sources since 2018, and stones that make up the best-selling Nudo rings and the Nuvola collection. The app also provides guidance on the value of gems and their characteristics of color, clarity and size, while the virtual fitting feature allows you to test models using augmented reality.