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I Welcome to Wonderlab – Swarovskı

Austrian jewelry brand Swarovski has filmed an advertising campaign in Kiev. The scenery for the video I Welcome to Wonderlab was created by the Ukrainian studio Family Production, using 150 kilograms of Swarovski crystals of different diameters for the work.

In the story, model Adwoa Aboah and actress Gwendoline Christie end up in a secret laboratory, where grinded different figures from Swarovski crystals.

Director of video Terence Neale is also known for creating ads for Adidas and videos Die Antwoord and Skrillex. The shooting was stylized by the new creative director of the jewelry brand, Giovanna Battaglia Engelbert.

The brand posted promotional posters accompanying the video campaign on Instagram. Young actress Isla Johnston also became the face of advertising.

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