Brosway Italia, the most sought-after Italian fashion jewelry brand around the world, is here with a new dynamic and entertaining commercial for the Holidays 2021, now airing on Italian tv and streaming online globally.
Heritage, passion and Italian style are at the core of what drives Brosway Italia’s communication strategy, aimed at tapping into a younger consumer type such as Millennials and Gen Zs.
The new commercial plays around the different personalities that Brosway Italia jewelry can match: to each their own. The scene depicts five friends, meeting over dinner and drinks to celebrate the Holidays together and exchange presents. What had started as a quiet gathering among friends quickly escalates in an authentic house party, where the girls’ personalities come out freely and unrestrained.
All the roles are interpreted by the same model who, through multi-clone editing techniques, interacts with herself and her multiple personalities. Mix & match jewelry, ear stacks and bracelet juxtapositions dominate the scene, paired with colorful tennis bracelets enriched with zircons and beautiful meanings.
The message behind the spot is clear: the best gift you could ever give anyone is the one you’d get for yourself. Brosway Italia jewelry, in fact, not only represents the perfect present to mark important moments but it is also an accessory that consumers buy to complete their outfit in a contemporary and trendy way.