Alison Lou has launched the “Cloud” collection, its first silver line. The brand, which works primarily in 14-karat yellow gold, will now offer its “Cloud” necklace in silver to give the piece a more accessible price point, it said.

“We have always wanted to design pieces of larger scale, while being price conscious,” said Alison Chemla, creative director and designer of Alison Lou.

“We made these letters for a few private clients in gold and loved them so much that we wanted to make sure they were accessible for all! Doing something more attainable while playing with size and material was so fun for me.”

The collection consists of a single design, the Cloud necklace, available in four different colorways. A silver letter in the style of a puffy cloud sits on a black, pink, light blue, or red cord. Using cords rather than a chain was another decision Chemla made to make the piece more accessible. The red cord is Chemla’s top choice, she said, as it is a signature color for the brand.