Kendra Scott Teams Up Wıth Dısney for Jewelry Desıgns
Kendra Scott, the Austin-based lifestyle and accessories brand, is teaming up with Disney to feature pieces that combine Disney characters Mickey Mouse and Minnie Mouse with Kendra Scott’s designs.
The 10-piece collection, which ranges from $65 to $150, will feature such styles as the Mickey Mouse pendant, Mickey Mouse stud earrings, Minnie Mouse drop earrings and Mickey Mouse and Minnie Mouse tennis bracelet.
According to Tom Nolan, chief executive officer of Kendra Scott, the jewelry collection is geared to a multigenerational audience across price points. He said this is their first collaboration with Disney, and when the opportunity arose, they felt it was a good fit for both brands
“Disney is one of the most iconic brands with an incredible fan base, who are passionate about the experience. We see similarities within our fan bases. Disney is renowned for bringing magic into everyday life, and at Kendra Scott, our mission is to bring joy through our retail experience and product offerings. This collaboration brings together two brands dedicated to celebrating craftsmanship and creativity, always with the customer in mind,” said Nolan.
While Nolan declined to give a volume projection, he said that their pre-launch social content has seen a 400 percent increase in engagement. In addition, their Insider sign-up rate three times the daily average “is a strong indicator of Disney demand.”
The Kendra Scott|Disney collaboration is a multicollection partnership. Nolan predicts that the Mickey Mouse pendant and Mickey Mouse stud earrings will be among the bestsellers.