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VICENZAORO, UNITED STATES IN THE LEAD AMONG JANUARY’S FOREIGN VISITORS

Vicenzaoro January closed its edition today with the United States in the lead among foreign visitors. The overall percentage of foreign attendance was 60%, in line with last January’s record edition. After the USA, the United Kingdom, India and Germany took the top positions. Italian Exhibition Group’s (IEG) business hub confirms its ability to select the best Made in Italy and international companies along the entire jewellery industry supply chain in a context marked by unstable precious metal prices and global trade tensions. Collaboration with the Italian Trade Agency , which brought over 560 high-profile buyers to the jewellery show, was a further strategic lever for success.

VICENZAORO’S INTERNATIONAL ROUTES
The entire jewellery community travels along the international routes to Vicenzaoro. Among the 130 countries in attendance, the strongest growing markets, besides the United States, were Turkey, India, Spain, France, the United Kingdom and Germany, which together constitute the jewellery industry’s main catchment basins. To be more precise, the United States represented 7% of the overall foreign attendance, confirming its status as a strategic market for the Italian and international offer at the show. Alongside consolidated markets, significant growth dynamics emerged for countries such as Serbia, Lithuania and Kazakhstan, which showed an overall increase of 60%.
Significant performances were also recorded in Asia with India (+40%) and China (+20%). In Western Europe, mature markets such as France and the United Kingdom grew by 23% and 12% respectively with signs of further strengthening. The overall picture is of an event capable not only of consolidating historical markets, but also of opening new development routes.

FROM T.GOLD TO VO VINTAGE VIA THE VO AWARDS AND VIOFF
«Once again, Vicenzaoro promoted training, business culture and economic information: hence, buyers found the entire supply chain, and companies found all the enabling experiences to compete on the markets. Five years ago, the emphasis was on the potential of digital channels for this industry, today it is on production process optimization in order to balance the cost of raw materials. And this is an example of what we mean by People, Products, Places», underlined Matteo Farsura, head of IEG’s jewellery shows.

Starring alongside Vicenzaoro, were the undisputed leadership of T.Gold for technologies, which will debut in the Expo Centre’s perimeter as of September when the new hall will be completed, and the extraordinary public success of VO Vintage, the marketplace exhibition for second-hand watches and vintage jewellery. Successes that extend to the debut of the VO Awards, which rewarded manual artisan tradition combined with design and the ability to use new alloys and materials. Cibjo , the International Jewellery Confederation, which has already chosen Vicenza for its next world congress in September 2026, also played a leading role. High quality that, during the days of the event, also enlivened the fabric of the city with ViOff, the Vicenzaoro off-show events organized in collaboration with the Municipality of Vicenza, which opened with the “Golden Talk” at the show, attended by over 650 students to learn about job opportunities in the gold and jewellery world.

IEG thanks all the exhibitors who contributed to the success of Vicenzaoro January 2026 and all the event partners: the Ministry of Foreign Affairs and International Cooperation, the Italian Trade AgencyConfindustria FederorafiConfartigianato OrafiConfcommercio FederpreziosiCNA Orafi, Club degli Orafi ItaliaConfimi Industria Goldsmith and Silversmith Category, AssogemmeAssocoralAFEMO – Association of Goldsmith Machinery Manufacturers and Exporters, and institutional representations of the Region of Sicily and the Region of Campania. Authoritative international entities also contributed to the event agenda: CIBJO – World Jewellery Confederation, GJEPC India – Gem and Jewellery Export Promotion Council, HKJJA – Hong Kong Jewellery & Jade Manufacturers Association, and Francéclat, to mention but a few.

The next appointment with Vicenzaoro and T.Gold’s international community will be from 4th to 8th September 2026 in a renovated Vicenza Expo Centre, and with VO Vintage from 4th to 7th September. IEG’s Jewellery Agenda continues with Oroarezzo from 9th to 12th May, SIJE in Singapore from 9th to 12th July and JGTD in Dubai from 27th to 29th October. And lastly in autumn with the Valenza Gem Forum and the Italian Jewellery Summit in Arezzo.