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VICENZAORO JANUARY, TOP BRANDS’ FIRST INTERNATIONAL SHOWCASE

The first high jewellery event on the international trade show calendar, Vicenzaoro January marks yet another all sold out with over 1,300 brands exhibiting at the Expo Centre from this coming 16th to 20th January . The countdown that will end in Italian Exhibition Group’s international exhibition revealing the new face of its Vicenza Expo Centre in September next year, has therefore begun. «This will be the last transitory edition,» says Matteo Farsura, head of IEG’s jewellery shows. «The new, almost completed, central hall will give Vicenzaoro the new home that this industry deserves».

A global business, networking and training platform, Vicenzaoro stands out on the international scene for its distinctive formula: the Jewellery Boutique Show, offering the market a range that goes from machinery and production technologies, to semi-finished products, gems and diamonds up to the finished product, from gold to fine jewellery with iconic made-in-Italy and international brands . The entire supply chain under one roof. «Just as a retailer renews his boutique without changing its DNA, so Vicenzaoro, after this January edition, is preparing to express its international leadership to the utmost with Vicenza Expo Centre’s new areas for an even more effective and high-level business experience. And the extension will not only involve square metres, but also the quality of the educational proposal through our national and international partners, such as CIBJO, which allows us to have Martin Rapaport as a guest in January. Not to mention initiatives such as the VO Awards, which will recognize the beauty of the jewel, craftsmanship and supply chain sustainability, in line with the values ​​of the new generations,» Farsura continues.

Vicenzaoro January, the first international showcase for made-in-Italy high jewellery brands. The ICON community will feature collections by Roberto Coin, a company that spotlights timeless elegance, made up of precious details and hidden symbols, while Damiani renews the tradition of goldsmith mastery that transforms every creation into a story of family and light. Crivelli explores the purity of shape in collections with essential and naked lines, Fope filters luxury into a minimal and sophisticated language, where comfort and technical research coincide. Cammilli’s soft architecture seems to be sculpted by light, Roberto Demeglio reinterprets jewellery as a moving and versatile object. Leo Pizzo translates nature into precious poetry, Nanis models gold following the soft rhythm of organic shapes. The visionary precision of Schreiner from Germany and the symbolic strength of Spain’s Carrera y Carrera dialogue around this Italian nucleus. Together with the Morellato Group, whose industrial scope is proof of the entire sector’s solidity and capacity for innovation.

The Design Room is the creative heart of the “Icon” community where designers and brands that experiment with new languages ​​for contemporary high jewellery will be grouped together. January will see five new entries. Valenza-based New Italian Art with family roots in the art of jewellery that date back to the beginning of the last century and sensitivity to the new jewellery languages ​​. Vitale Jewelry from Abano Terme is a brand founded by jeweller and gemmologist Riccardo Vitale: great attention to natural precious stones, enhanced in unique creations, true tailor-made jewels. Award-winning German designer Annelie Fröhling, who combines German rigour and sensitivity developed in the Italian goldsmith scene. The Beijing School of Design collective from China, an expression of new research on Asian designer jewellery, between material experimentation and interdisciplinary languages. Lastly, Lobortas Classic Jewelry House from Ukraine will bring over thirty years of high artistic jewellery and a world record: the “Swan Princess” ring, adorned with 2,525 diamonds, recognized by the Guinness World Records as the jewel with the most diamonds in the world.

In conjunction with Vicenzaoro January, from 16th to 19th January, IEG will be opening the Expo Centre’s doors to the public for the four days of VO Vintage, a marketplace, with free entry upon registration on the event website, that will take the visitor on a journey through second-wrist watches and vintage and modern jewellery.