Lock, a collection of bracelets that swivel open and snap into place, was released on Tiffany’s e-commerce site on Friday and is slated for a global retail rollout in September. The gender-neutral collection represents part of the brand’s new strategy as it looks to modernize its offering and appeal to younger, more style-conscious audiences.

Tiffany’s first run of Lock has been produced in four versions: offered in all-metal, with dots of diamond accents, with half of its outer curve set with pavé, and, as a premium option — a full pavé set. Each fabrication is offered in three metal options: 18 karat yellow, white or rose gold.

In an accompanying campaign — with photographs by Mario Sorrenti and stills by Raymond Meier — Lock is depicted in its intended gender-neutral context. Model Imaan Hammam and skateboarder Tyshawn Jones both wear the adaptable design in images, as well as a video campaign with movement choreographed by Yoann Bourgeois.