Los Angeles-based jewelry brand King Ice has worked with hip-hop stars on numerous occasions, including Snoop Dogg, The Game, and Death Row Records. In addition, King Ice is involved in various projects with major international brands, partnering with PlayStation, SpongeBob SquarePants and Champion.

Recently, the company’s track record was replenished with a new high-profile collaboration: it was the first of its kind official collection of jewelry dedicated to the Xbox.

A creative alliance between Microsoft and King Ice brings the worlds of games and jewelry together. Over the years, the Xbox has penetrated many areas of culture, bringing together people who share a love of video games, music, television and films. King Ice pays homage to this spirit of unity with a new collection inspired by the Xbox.