British designer Jenny Packham has launched an exclusive bridal jewellery line with 101-year-old jewellery retailer, Helzberg Diamonds featuring the first colourless lab-grown diamond collection in the industry.

Helzberg Diamonds retail locations and on its webstore and despite the unusual circumstances as the pandemic continues this year, has been launched just in time for the Valentine’s Day engagement season.

Packham, known for her glamorous gowns and dressing the British royal family, has created 11 engagement rings and one wedding band, featuring pear-shaped, emerald-cut, round, and oval-shaped colourless lab-grown diamonds in rare platinum settings. Each ring also bears the British designer’s star-and-diamond signature on its gallery.

Prices begin at $700 for a wedding band containing a total weight of one-third of a carat of synthetic stones. The highest price tag is $6,000, for an engagement ring bearing a 1-carat center stone surrounded by an additional carat of smaller stones.

The Jenny Packham x Helzberg Diamonds collection is available at select Helzberg Diamonds retail locations and online at helzberg.com.