TAG Heuer and Porsche have launched the new TAG Heuer Connected Calıbre E4 – Porsche Edıtıon
A luxury connected timepiece inspired by the design of the all-electric Porsche Taycan, with Wear OS exclusive features for Porsche owners where information from cars is displayed directly on the watch face.
The watch follows the launch of the TAG Heuer x Porsche Carrera Chronograph, which celebrated the two companies’ rich history of motor racing heritage and the launch of their global partnership in 2021. Both the physical watch and the software have design features used in the all-electric Taycan, which evokes the car’s exterior. The watch face was inspired by printed circuit boards and racing circuits, offering an animated visual effect which connects Porsche cars and TAG Heuer watches with a feeling of technology and speed.
The watch’s design is filled with numerous features which evoke the frozen blue lacquered Porsche Taycan, with a large 45mm case in black titanium, highlighted with details in the distinctive metallic shade seen on the car. The case is sandblasted black titanium, giving the watch a light, sporty feel and the black ceramic polished bezel has a dedicated scale going from zero to 400, referencing a Porsche car’s speed, which can be used to read functions relating to the car or to display metrics like heart rate.
The ceramic bezel of the watch gives it the feel of a traditional high-end timepiece. The crown has a large diameter, and stands out from the watch, so there’s lots of room for a finger to access the crown, making it easy to access apps on the go.
The pushers have a mechanical feel, highlighting TAG Heuer’s 162 years of heritage in making high-end mechanical watches. Running a customised version of Google’s Wear OS system, the watch offers a range of exclusive timers and sport and wellness apps which highlight TAG Heuer’s expertise in sports timing, including motorsports.