On the occasion of Milano Fashion Week, Pianegonda presented “Assoluto” the first silver jewelry collection designed by Creative Director Betony Vernon.

A new beginning, a stylistic and visual revolution aimed at redefining the brand’s identity, which debuted with an exclusive presentation on the official calendar of the Camera Nazionale della Moda Italiana. The event was held in Pianegonda’s Milan boutique in Via Gesù 3, which was especially refurbished for the occasion and presented a new look, orbiting around the new signature color of Pianegonda: an intense blue.

The Absolute is the soul of the cosmos, the primordial source from which all life and reality originate. The creation of the universe is encapsulated in 23 jewelry design pieces inspired by the molecular composition and the concept of the atom, taking the shape of highly-polished silver spheres and modern chains narrating a spiritual story of authentic self-expression.

During the evening, the new Assoluto advertising campaign starring Anna Cleveland was also unveiled. The campaign was shot by photographer Guillaume Thomas under the Artistic Direction of Betony Vernon.

The event was attended by many journalists from the most important fashion publications, actors from the highly followed tv series “Mare Fuori” including Serena De Ferrari, Maria Esposito, Antonio Orefice and Artem, actresses Daniela Scattolin and Ludovica Nasti, as well as prominent personalities in the fashion and lifestyle scene such as Sandra Vecchi Berton, Giorgio Guidotti, Vittoria Hyde, influencers Laura Barth, Viviana Vizzini, Thais Wiggers, Elena Hazinah, Megghi Galo and photographer Julian Hargreaves. The Assoluto collection is now available for purchase on, in the Pianegonda boutique in Via Gesù 3 in Milan and in top jewelry stores. Assoluto is the starting point narrating the liaison between Pianegonda and Betony Vernon, a modern encounter bringing sensuality and timeless design together.