Parisian fashion house Messika presented the Messika by Kate Moss collection through a supermodel avatar in the virtual dimension of Drest. Drest is an interactive metaverse that aims to model avatars, this time with the support of several top models that have teamed up with Drest to be rendered as avatars.

During the first two weeks of April, Messika presented the Kate Moss brand collection through a supermodel avatar right in the app. Users could create looks and purchase jewelry through the app’s e-commerce. The best virtual ‘stylist’, chosen by Kate Moss herself, is rewarded with a Baby Move diamond pave pendant from the iconic Messika collection with three diamonds in the center.