The “Paradise Amethyst” collection introduces a new color palette of purple and pink gemstones to the offerings. Paradise is a celebration of color and craftsmanship, said the brand, as it highlights an enduring love for the natural beauty of gemstones.

The collection showcases amethyst and pink tourmaline beads with 18-karat yellow gold and garnet bead accents. These beads are often shaped in the Paradise collection’s signature heart-shaped cut that was designed to amplify a gemstone’s luster and movement, said the brand.

The addition of the amethyst color palette marks an evolution in the Paradise gemstone collection, said Marco Bicego, founder and creative director of his eponymous brand.

“The purple and pink palette speaks to the elegant romanticism and bold femininity that define our customer,” said Bicego.

There are nine pieces in the collection, including lariat necklaces, drop and hoop earrings, and single and double-strand bracelets. The Paradise Amethyst collection debuted this week and retails from $1,900 to $13,550.