Louis Vuitton continues to redefine luxury with the expansion of its Pure V High Jewelry collection, unveiling eight new pieces that celebrate the maison’s iconic V motif. This new collection introduces stunning white gold and diamond creations, including three-row and two-row necklaces, bracelets, earrings, and a sculptural ring. Each piece is imbued with the V emblem, originally designed by Gaston-Louis Vuitton during the Art Deco era of the 1920s, blending heritage with a contemporary energy.

Inspired by Gaston-Louis Vuitton—an ardent admirer of the Art Deco movement and a key figure at the 1925 Decorative Arts Exhibition in Paris—the Pure V collection channels the era’s elegance. His personal three-color V monogram, rich in symbolism, has become an enduring emblem of optimism and forward-thinking design for the House.

Since 2014, every piece in Louis Vuitton’s Acte V High Jewelry collection has featured the V motif, but it was in 2021 that the Pure V collection first emerged as a modern interpretation. Crafted from white gold and diamonds, it paid homage to Gaston-Louis Vuitton’s legacy while propelling the V emblem into new creative territory. The 2025 expansion continues this journey, seamlessly fusing the brand’s storied heritage with contemporary innovation.

The Pure V collection is distinguished by its architectural brilliance. Each piece is a masterful exploration of geometry, with intricate latticework composed of triangles, lines, and pyramids. These three-dimensional structures challenge the eye, creating a dynamic interplay of shapes and angles that shift as the wearer moves. The sculptural design exudes grandeur while ensuring remarkable comfort.

Invisible clasps enhance the sophistication of the necklaces and bracelets, allowing the geometric forms to flow uninterrupted. Pyramid motifs draw the eye toward a central V ornament, where baguette-cut diamonds elevate the visual impact, enhancing the opulence of each piece.

Every creation in the Pure V collection exemplifies Louis Vuitton’s dedication to craftsmanship. The intricate articulation of each geometric element speaks to the artistry of the design and the brand’s mastery of wearability. The interplay of light, precision, and movement imbues the jewelry with an ethereal quality that transcends mere adornment.

This expansion represents the pinnacle of Louis Vuitton’s high jewelry expertise. The diamonds, set within precision-crafted geometric structures, create what the maison calls “a canvas made of light.” Each piece plays with perspective, allowing the iconic V motif to symbolize both the past and a bold future.