
LORD JEWELRY: WHERE STORYTELLING MEETS CRAFTSMANSHIP
In the world of jewelry, each piece crafted from precious stones and metals tells a unique story, carrying deep meaning and artistic design. Lord Jewelry, founded by designers Sinork Agdere and his daughter Lena Agdere, embodies this philosophy beautifully. With a foundation in family values, the brand bridges tradition and innovation, transforming jewelry into more than just an accessory— it becomes an emotional connection and a personal expression. Each design is a masterpiece, seamlessly combining artistry and significance. Lord Jewelry’s journey is defined by this perfect fusion of storytelling, craftsmanship, and timeless beauty.

1. What is the founding story of Lord Jewelry?
Lord Jewelry was founded by Sinork Agdere and his daughter Lena, inspired by storytelling through design and fine craftsmanship. Sinork’s expertise as a master goldsmith specializing in intricate techniques forms the brand’s foundation. Joined by his daughter Lena, whose gift for weaving narratives and fostering connectionsbrings warmth and authenticity, the duo created a brand that bridges ancient artistry with contemporary elegance. Together, they design heirloom-quality pieces celebrating vibrant color, craftsmanship, and timeless beauty.
2. What is the core values that define the brand?
The brand is built on core values of craftsmanship, heritage, storytelling, authenticity, and connection—celebrating intricate design, vibrant color, and tradition while embracing modern sensibilities. Lord Jewelry strives to design meaningful, wearable art that resonates emotionally and honors both personal and cultural narratives.
3. How would you describe the design philosophy?
Lord Jewelry’s design philosophy celebrates contrast and harmony— where timeless craftsmanship meets contemporary vision. The collections are inspired by stories, history, and emotion, focusing on thoughtful design, rich colors, and meaningful detail.
4. What do you think sets Lord Jewelry apart from other luxury jewellery brands?
What sets Lord Jewelry apart is that it transcends the use of precious materials to become true wearable art.
5. Can you walk us through the process of designing a new piece?
Designing a new piece or collection begins with a spark of inspiration; it could be a walk through nature, flipping through the pages of a book, or discovering a gemstone that captures the imagination
6. How is sustainability ensured in material selection?
The brand uses 18k gold and platinum, paired with exceptional gemstones and diamonds, sourced from responsible and reputable suppliers. Thus, each piece represents not only an aesthetic but also an environmentally friendly approach.
7. What are the key trends in jewellery designs in the coming years?
We will continue to see one-of-a-kind, bespoke jewelry take center stage in the luxury market. As clients prioritize individuality and meaningful connection through their jewelry, unique handcrafted pieces that tell stories will remain in high demand.