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JENNIE DAZZLES IN CHANEL’S NEW COCO CRUSH CAMPAIGN

BLACKPINK‘s Jennie is officially on a roll, and 2024 is just getting started. At the tail end of last year, the K-pop star starred in Jacquemus’ holiday campaign and announced the launch of her new label, Odd Atelier, alongside confirming that she and her bandmates would not be renewing solo contracts with YG Entertainment.

Now, a mere two days into the new year, the artist appears in Chanel’s new Coco Crush campaign, spotlighting its latest jewelry collection. Appearing alongside Lucy Boynton and Amandla Stenberg, Jennie is captured in clean portrait images showcasing the brand’s newest fine jewelry pieces. Elsewhere, Chanel also released a series of BTS images, showcasing an off-duty Jennie in her element.

At present, it appears this current campaign is simply a teaser, with a wider suite of imagery and video likely to follow later this month. Stay tuned for more from Chanel and house ambassador Jennie coming soon.