Jemare by Jemae is a new line of the young jewelry brand Jemae, that design by Maria Efimova and Marina Usharova. The purpose was to go beyond the framework that held us back throughout the past year.

The collection brings two jewelers, Maria from Yakutia, and Marina from Kamchatka. Both wanted to create something bright, dynamic and bold.

They took the existing Jemae brand, which founded in 2020 by Maria Efimova. She provided her expertise in precious stones and especially Yakutian diamonds. For the rings were used diamonds, rubies, emeralds, natural chrome diopside, spinel, opals, tourmalines, and charoites. Sparkling stones that are paired with bold geometric prints applied with hot enamel.

The exotic flowers make it seem like the collection was inspired by the underwater world with its iridescent fish and mesmerizing corals and algae. But the jewelers were inspired by the zebra – an animal whose beauty can only be compared with its unpredictability. The geometry of its black and white stripes was diluted with rich colors and voluminous, seemingly bubbling shapes. It turned out unusual, brightly and most importantly.