SafSafu jewelry was founded in 2016 by Safu Seghatolelami. The assortment of her brand consists of ironic earrings in the form of golden teeth, pearl mono-earrings with painted faces and necklaces imitating sweets strung on a chain.

Drawing inspiration from sources like the kitsch, the bad taste, the 80’s, the iranian folk and elements from our daily life, SafSafu compresses a cacophony of dubious stimuli into a spread of delicate gold and silver shapes, decorated by blaring gemstones.

Her work has been featured in the editorials of important publications such as Dazed & Confused, Vogue, L’officiel, Re-Edition, Buffalo Zine, Jalouse, and T-Magazine. The brand’s most popular ambassador is British singer Dua Lipa.

You can buy the brand’s jewels at Sense, Galeries Lafayette and other retailers around the world.