Infused with Graff’s unmistakably glamorous DNA, jewellery creations transcend the ordinary and embrace the extraordinary, exuding a radiance and splendour unique to the House.

Set amidst scenes from an opulent holiday extravaganza, the new Graff I Wish campaign offers an escape into a universe of incomparable luxury and brilliance. I Wish presents the treasures of unparalleled beauty and magnificence for which Graff is renowned: sensational high jewellery creations, striking solitaire rings, and iconic diamond jewels.

Intricately designed and exquisitely handcrafted by Graff’s skilled master artisans over many hundreds of hours, these creations exemplify the House’s expertise in sourcing, cutting, polishing, and setting the most exemplary stones ever discovered – an enduring family legacy for over 60 years.

A magnificent 39.88ct fancy intense yellow oval diamond ring set with a white diamond surround perfectly illustrates the bold vision and creative fearlessness of the House.

Standout pieces also include a graphic bracelet featuring a central 6ct kite cut Columbian emerald set within a single row of baguette cut emeralds and fancy intense yellow diamond earrings set with two exceptional matching 25ct stones, which appear to float effortlessly, radiating light with every moment.

The Graff I Wish festive campaign features model Andreea Diaconu, styled by Kate Phelan and shot by photographer and director Nicolas Kantor in London.