Georgina has been unveiled as the face of Italian luxury jewellery brand Pasquale Bruni’s latest campaign.

The Netflix star, who is a long-time admirer and friend of Pasquale Bruni, has frequently worn the brand’s exquisite pieces for various high-profile events, reinforcing her deep-rooted connection to the house.

Georgina shared her excitement about the campaign, stating, “I am thrilled and excited to unveil this important campaign for which Eugenia chose me. It is a celebration that honours my authentic connection and years of love for Pasquale Bruni, creations that have felt like a part of me from the very first moment.”

The campaign will showcase Georgina donning some of Pasquale Bruni’s most iconic collections, including the stunning Giardini Segreti Green Soul, which features brilliant emeralds and sparkling white diamonds, designed specifically for the Arab market. Additionally, the campaign will highlight the Aleluià and Heart to Earth collections, further demonstrating the brand’s versatility and creativity.

Eugenia Bruni, the Creative Director of Pasquale Bruni, expressed her enthusiasm for the collaboration, stating, “With Georgina, it was love at first sight. She is a woman who loves, feels, and breathes our jewellery while conveying wonder, genuine emotions, and positive vibrations, embodying the essence of our creations.”

Debuting in Sindalah, the campaign will follow a comprehensive advertising strategy that includes digital, print, and out-of-home promotions across Gulf nations such as Qatar, Kuwait, Bahrain, the United Arab Emirates and Saudi Arabia.