Coco Chanel was the pioneer of bringing the unisex or gender-independent style to fashion at the beginning of the 20th century. Eliminating corset from the fashion history, which women started to see as excess clothing, she entered the next level of the new era with knee-high skirts, the white shirt that she “stole” from the male wardrobe, suits, and of course short haircuts.
In the course of time, her androgynous approach has been extended to jewelry as well, a brand new vision has been created with the jewelry that would appeal to both men and women bearing revolutionary pieces. Jewelry that holds the power to both complete and enhance styles, has become the symbol of many brands. For a long time now, luxurious jewelry brands have been presenting non-gender-specific jewelry as their popular designs in their new collections.

Famous jewelry brands in support of the unisex trend by pairing the simplicity of design with the luxurious touch of diamonds. Fine Jewelry and Demi-fine designers give this trend a new meaning by using not big but casual jewelry with small stones, simplistic designs which aspire to the young and play upon the increasing customer demand to bring a luxurious and attractive touch to daily life. Buyers, for instance, prefer graceful bracelets from Boucheron’s Bohème collection or unisex jewelry with a luxurious touch from Cartier’s Love or Juste un Clou collections.

Jewelry nowadays is being designed and worn to reflect the individual’s style rather than gender. The creative director of House of Boucheron, Claire Choisne makes her mark with Jack de Boucheron that has unique details regarding the unisex concept. The hallmark of the collection is that the chains can be used as a necklace, bracelet, or belt. Claire Choisne says that jewelry and products with diamonds are not just for women anymore:
“We don’t share designs especial for men or women. All our jewelry are intended for those who love to work and are successful in expressing perfection.”

Throughout the 20th century, shiny jewelry with diamonds or other precious stones was perceived to be designed for women only and this caused a stereotype to form. In that period, only a few men dared to wear diamonds, but Cartier overcame barriers that formed with time with its Love bracelet and rendered the simplistic jewelry irreplaceable for men too. The unisex jewelry involve brooches,
cuffs, necklaces, earrings, and cuff links, along with bracelets. French High Jewelry brand Van Cleef & Arpels’ animal-themed fun brooches create an elegant look on the collar of a man’s jacket or a classic shirt
and the American brand Harry Winston’s unisex cuff links bring a little bit of glimmer and appeal to the boring office style.

Chanel that generally focuses on female fashion, brought architectural elements and the epicene concept together in their jewelry collection Coco Crush. The casual jewelry products made of white or yellow gold with capitone patterns are stressed with a tender diamond tone and cross gender boundaries. The single earrings of the Chanel Comète collection that succeeded to become stickpins or brooches, earn the respect of fashion influencers with their functionality.