Ernest Jones announces dates for its exclusive Le Vian high jewellery events set to shine a light on the first gemstone discovery of the twenty-first century, Le Vian Peacock Aquaprase.

Step into the colourful world of Le Vian at Ernest Jones. The UK’s favourite jewellery retailer has once again partnered with New York headquartered jeweller Le Vian, to host its prestigious events at selected Ernest Jones boutiques across the UK. 

From 27^th March to 9^th June, celebrity favourite Le Vian will be in the spotlight as it showcases hundreds of rare and sought-after pieces that pay tribute to its rich Persian heritage.

A treat for the senses, each one-day event will immerse customers in an array of dazzling jewels, where they can try and buy pieces before anyone else – including this season’s showstoppers, Le Vian’s Sunny Yellow Diamonds, created to inspire optimism, these are 10,000 times rarer than traditional white diamonds, and Le Vian’s Peacock Aquaprase, the first gemstone discovery of the twenty-first century. 

A unique and exquisite gemstone, Peacock Aquaprase combines a blue-green hue with a matrix of brown and white that evokes the waters of the Aegean Sea. And as no two are alike, customers can select their favourite for a piece unique to them – a fitting sentiment for Ernest Jones, whose own brand promise is to ‘celebrate your story.’

For the first time in the UK, Ernest Jones is delighted to share Le Vian’s Magnificent Gems High Jewellery catalogue where, ahead of their appointment, customers can select styles to see on event day. Except for the show specials, these are one-of-a-kind, limited-edition pieces that can only be viewed and purchased at special show prices on event days. What’s more, customers who attend their appointment can be entered into a prize draw to win a Le Vian necklace featuring its iconic Peach Morganite and Nude Diamonds. 

Helen Gibb, Director of Buying at Ernest Jones says: ‘These in-store events are an exclusive way to bring the Le Vian story to life. Being immersed in this treasure trove of dazzling jewels is an experience like no other, and we’re delighted to partner with Le Vian again to continue to spark joy for our customers.’

Le Vian CEO, Eddie LeVian, echoes Helen’s sentiments, ‘Le Vian brings together New York’s top jewellery craftspeople to handcraft this glittering collection of high jewellery pieces, and I am thrilled we are now offering our widest selection ever of one-off jewels in the UK with our longstanding partner Ernest Jones.’

With both Ernest Jones and Le Vian curating the best in craft and class, this is a collaboration not to be missed. Customers can expect a kaleidoscope of colour and with a Le Vian expert on hand throughout the day, they can learn more about the family-run business that bought us earth’s newest gem.