You’ve probably seen this incredible accessory on the internet more than once. This isn’t a piece of jewelry art that exists in one copy or some kind of performance. The Echo Hat is a headpiece that Heidi Lee designed and developed for the brand. She made the first model on a 3D printer for herself, after scanning her face. The unusual hat was decorated with Swarovski crystals of different colors.

There are eight faces on the hat in total, which merge into each other. Lee was inspired by the ancient myths of Echo and Narcissus, the British painter John William Waterhouse, and the echo chamber phenomenon. In a hat, this is played up by repeating faces in a circle, because of the seemingly endless transition, it visually conveys the feeling of an echo or reflection. This effect is most noticeable on hats made of high-gloss gold or silver.

Versions with Swarovski crystals are private orders so, for Jennifer Lopez’s music video. White Echo Hat will cost you $ 1,500, black or any other color of your choice – $ 1,750, with silver and gold plating – $ 2,250. Each is created according to individual measurements, creating a model of your face.