Most recently, the legendary Dior boutique on Avenue Montaigne opened after renovation in Paris, where restoration work has been going on for more than two years. On this occasion, the creative team of Dior has released a new watch model – La D de Dior 30 Montaigne. On the dial is a graphic image of the facade of the iconic Dior boutique, this is a hand-painted by the masters of the French House.

The location captivated Monsieur Dior himself back in 1946, and in 2022, Victoire de Castellane paid homage to the designer’s heritage by creating an elegant timepiece. The bezel, crown and clasp of the La D de Dior 30 Montaigne are set with diamonds and the case is made of white gold. The black elegant strap is sewn from taffeta, and each watch model is equipped with an individual serial number.