Bvlgarı’s Jannah collectıon reımagınes the floral motıf
In 2020, Bvlgari unveiled the Jannah Collection, the house’s very first jewellery collaboration with Her Highness (HH) Sheikha Fatima bint Hazza bin Zayed Al Nahyan of the United Arab Emirates (UAE) ruling family.
A project that took two years to realise, the high jewellery line of 37 pieces – including nine exclusive creations belonging to the princess’ private collection – embodies both Bvlgari and the royal’s love for life and devotion to heritage.
The genesis of Jannah goes back to 2017 when HH Sheikha Fatima and Lucia Silvestri, Bvlgari’s creative director for high jewellery, first met at the Sheikh Zayed Grand Mosque in Abu Dhabi. It was there that they found the inspiration for the collection’s main motif in the delicate five-petal floral mosaics adorning the Carrara marble ceilings and walls.
Arabic for paradise or heaven, Jannah is a blend of East and West that centres around the symmetrical five-petal bloom. The collection is also dedicated to the princess’ beloved grandfather Sheikh Zayed Bin Sultan Al Nahyan, who tirelessly pursued tolerance and peace in the region. “Flower petals may adorn, but they only epitomise the roots that run deeply,” elaborates the princess.
It’s easy to see why the Jannah flower fits perfectly into the Bvlgari universe. As far back as the ’50s, wild Italian blooms have been featured in the house’s jewellery repertoire, as seen in its en tremblant brooches and Giardinetto brooches that depict a basket of flowers and leaves. Then there’s the emblematic Fiorever collection, whose distinctive floral motif has allowed the jeweller to experiment with infinite combinations of gemstone colours and cuts.
The new Fine Jewellery collection reimagines the distinctive floral motif as six delicate 18 kt rose gold creations to be freely combined in different everyday sets. Embedded in a circular gold frame, the five-petal flower set with iridescent mother-of-pearl inserts and dazzling diamond pavé, compliments a pendant necklace with matching pendant earrings, finished with a shimmering gold and diamond tassel. Stud earrings, a soft bracelet and an elegant necklace fusing refined simplicity with a richness of details are perfect to elevate a simple daily look.
Perfectly personifying this encounter between two cultures, and bridging the gap between East and West, while emphasising the message of Jannah beyond Italy and United Arab Emirates to spread a message of joy, peace, and tolerance around the world, Priyanka Chopra Jonas has been chosen as the global ambassador for the collection.