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Bvlgarı unveıled the masterpıeces of the Polychroma High Jewelry and High-End Watches collectıon

A celebration of Bvlgari’s mastery in reinventing forms and colors, Polychroma embodies a distinctive High Jewelry vision. Inspired by the richness of human and cultural diversity, the Roman Maison transforms plurality into a three-dimensional universe of color, light and movement, where rare gems meet extraordinary craftsmanship.

Bold asymmetry, dynamic volumes and unexpected contrasts embody Bvlgari’s unique approach to High Jewelry. Drawing from a plurality of inspirations, each creation is a fluid expression of endless transformation, reinventing colors, forms, textures and jewelry-making techniques with audacious creativity and artisanal mastery.

With its distinctive approach to color, Bvlgari has created a unique aesthetic language, rich in depth and intensity. Whether showcased in singular hues or bold chromatic compositions, gems transform into vibrant, tactile experiences. Through striking contrasts and fluid gradients, each creation pulses with life, capturing the world’s multifaceted beauty.

At the crossroads of cultures and eras, Rome has always shaped Bvlgari’s creativity. Its layered beauty inspires syncretic creations, where diverse influences merge into fresh artistic expressions. Modular designs, architectural volumes and avant-garde techniques reinterpret this rich legacy within an ever-evolving aesthetic dimension that transcends time.

Renowned for its bold and joyful use of color, the Roman jeweler unveiled 600 stunning creations, including 250 new designs, 60 “millionaire” pieces, and five milestone styles. With the spectacular display, Bulgari once again affirmed its philosophy: the stones don’t choose Bulgari—Bulgari chooses the stones, selecting only the most extraordinary gems the world has to offer.

The evening began with a gala dinner at the iconic Grand Hotel Timeo, where Blackpink’s Lisa, Priyanka Chopra Jonas, Viola Davis, Liu Yifei, and more stars offered a preview of what was to come, gracing the carpet in Polychroma pieces designed by creative director Lucia Silvestri. Set on a terrace overlooking the majestic Mount Etna and the shimmering Ionian Sea, the ambiance was a harmonious blend of Sicilian charm and classical inspiration. The décor, paired with a menu of local delicacies and subtle Greek motifs, served as a poetic prelude to the main presentation.

Bulgari also introduced three innovative experiences that brought a modern edge to the display. Polychroma Theatre, created by artist Giuseppe Lo Schiavo, breathed digital life into a classical statue dating back to 1545–1546, merging past and future through immersive animation. Guests could step into Bulgari’s universe via Apple Vision Pro, experiencing the brand’s world in an entirely new dimension. Bulgari also unveiled Connected Jewelry—a discreet, invisible code etched into the metal of each piece, offering access to unique details and the story behind every creation.