Oscar-nominated Florence Pugh is the latest ambassador to be signed by Roman jeweller Bvlgari.

“Becoming a Bvlgari ambassador is about more than wearing extraordinary jewellery, it’s about being part of a legacy that celebrates fearless female artistry, where every creation tells a story,” says Pugh. “I’m honoured to partner with a Maison that allows me to express my individuality while embodying its spirit.”

Indeed, Bulgari’s legacy is full of Silver Screen stars. Founded in 1884 in Rome by Sotirio Bulgari, the jewellery house became renowned for its opulent designs, which championed daring silhouettes and colourful gemstones.

The Swinging Sixties heralded the rise of Italy’s golden age of moviemaking at Rome’s famed Cinecittà studios, and local celebrities like Gina Lollobrigida, Sophia Loren and Anna Magnani flocked to Bulgari’s boutique on Via dei Condotti for precious jewels set with diamonds and ornamental stones, such as coral and lapis lazuli.