Louis Vuitton revealed a brand new iteration of its once-chunky Tambour watch at a celeb-studded party in Paris. Now, the brand has revealed its latest campaign for the revamped timepiece, starring none other than the actor, producer and screenwriter Bradley Cooper.

The nine-time Academy Award nominee was revealed as Louis Vuitton’s first dedicated watch ambassador last year, with a campaign to mark the 20th anniversary of the Tambour timepiece lensed by filmmaker Damien Chazelle and still images by Boo George.

The latest photographs were shot by the esteemed Italian-American fashion photographer Mario Sorrenti (who has previously shot other Louis Vuitton campaigns starring actors like Sophie Turner, Tahar Rahim and Minho Lee) and are once again accompanied by a film by Damien Chazelle.

A series of sleek black-and-white portraits, the elegant new images were captured against the backdrop of Paris’ famed Musée D’Orsay, the one-time train station where the reimagined Tambour was recently fêted with a glamorous celebrity party – attended by Cooper alongside fellow Louis Vuitton ambassador Alicia Vikander and her husband, Michael Fassbender.

The 21-year-old Tambour’s fresh new design heralds milestone in Louis Vuitton’s watchmaking history, not to mention the coming of age of one of the house’s most recognisable timepieces. Now fully unisex, the 40mm watch boasts a slimmer, more refined profile and a seamlessly integrated metal bracelet. It also features an exclusive automatic movement, the LFT023, which was created at the brand’s in-house manufacture in Geneva. Two sporty steel versions are now available for everyday wear, plus a two-tone steel and gold model and solid yellow or rose gold models for dressier occasions.

Alongside this latest campaign for Louis Vuitton, Cooper will next be seen in the upcoming movie Maestro, which will be released on Netflix in December 2023. Cooper both directed and stars in the biopic about the life of American conductor and composer Leonard Bernstein, the infamously prolific music director of the New York Philharmonic Orchestra between 1958 and 1969.