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Boucheron Taps Sarıne for Dıamond Reports

Boucheron’s new bridal line will be accompanied by co-branded digital diamond reports from Sarine Technologies.

The jeweler’s “Etoile de Paris” collection—which has not yet been released in the U.S.—centers on traceability, a strategy in line with that of parent company Kering.

The designs are inspired by Paris’ Place de l’Étoile, also known as Place Charles de Gaulle, and the 12 radial streets that center around the Arc de Triomphe, according to Boucheron’s website.

“Our vision is to lead the jewelry market in its effort to a more sustainable world. This can be achieved only through reliable, secure data and transparency, to which we are committed,” said Hélène Poulit-Duquesne, CEO of Boucheron, in a press release about the partnership.

In addition to the standard 4Cs, which are based on Sarine’s artificial intelligence (AI) systems, the report also lists the diamond’s country of origin and its rough weight, tracked from mine to market through Boucheron’s “meticulously selected” supply chain.