Bvlgari’s host of celebrity ambassadors has grown once again with critically acclaimed actor Jake Gyllenhaal joining the likes of former co-star Anne Hathaway as a face of the brand.

Gyllenhaal shared: “I’ve always felt close to Bvlgari for the way it blends beauty with meaning, creativity with emotion. There is a generosity in the Maison’s approach – toward craftsmanship, culture, and human stories – that resonates with my values.”

He continued: “Authenticity, to me, comes from the relationships we build and the care we bring to what we create, staying true to what really matters and to who we are.”

Laura Burdese, Bvlgari Deputy CEO and Bvlgari CEO as of July 1, 2026 said: “Jake represents a contemporary form of excellence rooted in integrity, empathy and authenticity,”

“His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our Maison. He brings depth, humanity and purpose to everything he does.”

This follows February’s announcement that pop sensation Dua Lipa has joined the ranks of Bvlgari brand ambassadors.