Bvlgari, transforming Italian aesthetics into unique designs in every piece it creates, has been blending boldness, creativity, artistic mastery, and timeless elegance with a deep-rooted tradition of craftsmanship and contemporary style for over a century. Strengthening this vision with respect for cultural heritage and long-term responsibility projects aimed at contributing to society, the Maison continues to create value through its efforts to support education and women’s empowerment. As the new face of this heritage in Turkiye, Afra Saraçoğlu will bring fresh energy to the brand.

Afra Saraçoğlu, who has made a name for herself on international platforms with her acting and built a vast fanbase with her modern stance, will represent Bvlgari’s iconic jewelry, watch, and accessory collections. Within the scope of this collaboration, she will bring the brand’s aesthetic vision to life through projects exclusive to Turkey.

Renato Munafò, General Manager of Bvlgari Italy and Turkiye, commented on this new step: “Turkiye is a magical country where culture meets design, and the past meets the future. Afra Saraçoğlu joining the Bvlgari family is a highly valuable step that further strengthens our presence here. We believe that Afra’s talent and unique stance will forge an inspiring and strong bond with modern, confident, and powerful women.”

Expressing her feelings regarding the collaboration, Afra Saraçoğlu said: “I am deeply honored to be Bvlgari’s brand ambassador in Turkiye. Representing the brand’s timeless aesthetics and creative world will be an incredibly exciting journey for me. I am excited about the projects we will bring to life together.”

Through this collaboration, Afra Saraçoğlu will add a new dimension to the brand’s story in Turkey by introducing Bvlgari’s jewelry mastery, bold design vision, and iconic Italian heritage to wider audiences.