TRENDVISION, the trend forecasting team from Vicenzaoro led by celebrated creative director Paola De Luca and joined by a highly talented team of jewellery specialists and designers, will present a forward-looking presentation on “DREAMSCAPES” at trade event Vicenzaoro January that will focus on the impact of new technologies and creative inspiration on jewellery production.

The multi-media presentation, DREAMSCAPES Between Reality and Fiction pushing the boundaries of the Jewellery Sector, will take place at the Vicenzaoro trade show, in the Teatro Palladio between 11.00 and 12.30 on Saturday January 21, and will look at how creatives, embracing new technologies, will harness their imaginations to test new frontiers in jewellery development, pushing the boundaries of reality.

DREAMSCAPING is the tendency to seek distraction and relief from unpleasant realities, especially by seeking entertainment or engaging in fantasy.

“Virtual reality is a form of escapism,” says Paola De Luca. “The notion of creation and looking towards the beyond has expanded over time: in the first decades of the 20^th Century we witnessed culturally disruptive avant-garde movements such as Surrealism. Now the imagination is taking creativity to fantastic new frontiers.”

The TRENDVISION presentation, which will incorporate some of the concepts featuring in Vicenzaoro’s TRENDBOOK 2024+, will include insights from leading experts in their field at the Vicenzaoro show, including:

Bella Neyman and JB Jones, Co-Founders of New York City Jewelry Week (NYCJW). Founded in 2018, NYCJW is a cultural platform dedicated to the celebration of jewellery. The hybrid hub delivers jewellery culture directly to an engaged audience through content, events, strategic initiatives, and an annual jewellery week.  

Barbara Brocchi, Art Director, Illustrator, IED ROMA Jewellery Design Coordinator. Barbara

has worked as an illustrator and graphic designer in fashion design and accessories, jewellery and architecture, animation, product design and creative writing.

Wallis Hong, a multi-disciplinary jewellery artist based in Spain. Wallis studied sculpture and painting at the Madrid Academy of Art. As a perfectionist by temperament, he always seeks to learn as many jewellery making skills as he can, from the best master jewellers around the world, as he aims to perfect the structure of his jewellery creations.

Ferdi Alici, Founder of OUCHHH Studio. Ouchhh is a global creative “new media” studio with cutting-edge innovation in the creative field, which has been showing outstanding results in the art science technology scene for more than 10 years.