Tiffany & Co has unveiled its 2026 Chinese New Year campaign, uniting a Pegasus motif with the House’s most celebrated designs to mark the arrival of a new year.

The campaign features a Pegasus motif inspired by a brooch created under the artistic direction of Nathalie Verdeille, chief artistic officer, and rooted in the imaginative world of Jean Schlumberger. The campaign also highlights a selection of the House’s iconic collections.

Inspired by an 1889 design, Knot by Tiffany symbolises love’s unbreakable bond. The new Knot mini key pendant, set with a pink sapphire, brings a new look for 2026. HardWear reflects love’s transformative strength, Tiffany T represents boundless possibilities and the Lock collection serves as a symbol of enduring connection and protection.