Captured by Dan Tobin Smith and enveloped in Tiffany’s iconic robin’s egg blue, the new images pay homage to the jewelry giant’s 187-year legacy of craft and design excellence.

Today, esteemed luxury jeweler Tiffany & Co unveils a dazzling tribute to its own heritage with its new brand platform, ‘With Love, Since 1837.’

Conceptualized and developed between Tiffany’s in-house creative team and TBWA\Chiat\Day, the campaign focuses on the legacy and craftsmanship for which Tiffany & Co is renowned, as well as the influential figures who contributed to its creation.

In doing so, the work draws direct inspiration from Gene Moore, a legendary designer, photographer and window dresser known for shooting one of Audrey Hepburn’s most iconic portraits. He played a pivotal role in shaping Tiffany’s brand image.

Additionally, the campaign spotlights classic pieces from Tiffany’s ‘Icons’ collection, like the 16 Stone Ring – a diamond ring designed by Jean Schlumberger in 1959. The visuals exude a sense of timeless elegance, each bathed in Tiffany‘s signature pastel blue hue.

The campaign was shot by the award-winning photographer and director Dan Tobin Smith, known for his still-life photography spanning fashion, music, publishing and advertising. Smith’s client portfolio includes fashion and lifestyle giants Alexander McQueen, Jay Z, Apple, Nike and Louis Vuitton.