Tiffany & Co. unveils an exciting new campaign heralding the grand expansion of the revered Tiffany Lock collection. In celebration of the collection, the house presents a campaign featuring esteemed house ambassadors, including Rosé of BLACKPINK and Jimin of BTS, alongside the talented singer Nancy Ajram. Adding to the excitement, the campaign marks the grand entrance of actress Florence Pugh into the Tiffany legacy, as she debuts as a newly appointed Tiffany & Co. house ambassador.

“We are excited to showcase the new expressions of the Tiffany Lock motif,” says Alexandre Arnault, Executive Vice President of Product and Communication at Tiffany & Co in a statement. “Our house ambassadors showcase the new designs in a campaign that is anchored in the idea of love, which has been central to our brand DNA since our founding in 1837.”

The new Tiffany Lock was inspired by an archival padlock from 1883, a design signature of the house for over a century. Created for all genders, the collection introduces an array of pendants, rings, earrings, and bangles in various colorways. Exuding sophistication with their sleek silhouettes and adorned by Tiffany’s iconic diamonds, the pieces are available in 18k white, yellow, and rose gold, and offer various options including full pavé diamonds, half pavé diamonds, or an all-metal design. Moreover, the house presents the debut of a new Lock bracelet, crafted in 18k white gold, featuring a combination of half pavé diamonds and half baguette diamonds.