TIFFANY & CO. UNVEILS ANDY WARHOL-INSPIRED HOLIDAY CAMPAIGN STARRING HAILEY BIEBER
The Holiday season is officially here! And Tiffany & Co. is joyously ringing in the occasion with their latest campaign starring brand ambassador Haley Bieber. A collaboration with the estate of Andy Warhol, the campaign and film are accompanied by a colorful, limited-edition collection.
“This holiday season, we wanted to celebrate Andy Warhol and uplift his connection to Tiffany & Co. by taking inspiration from the iconic greeting cards that he created for our clients in the ’50s and ‘60s,” explains Alexandre Arnault, Executive Vice President, Product and Communication. “The campaign video brings these elements together by paying homage to our longstanding relationship with the one of the world’s most celebrated artists.”
The film, lensed by Mario Sorrenti, sees Bieber mingle amongst partygoers as they unwrap the house’s signature Tiffany Blue Boxes. Inspired by Warhol’s infamous studio, The Factory, Bieber’s Holiday get together merges the dynamic essence of the illustrious New York creative with a certain elegance that has become synonymous with the luxury brand.
In addition to the campaign, the limited-edition pieces—dessert plates, cards, ornaments, and more—are inspired by Warhol’s Holiday greeting cards that he commissioned for the house. Featuring bold, eye-catching motifs and festive color ways, the pieces are a definite must-have for Holiday gifting. Shop the collection, below!