Luxury Maison Tiffany & Co has announced the debut of its 2023 Mother’s Day campaign, featuring the iconic Tiffany Blue Box.

Celebrating the special connection which is shared with mothers every day, the Mother’s Day campaign highlights the power of those bonds by showcasing icons from the House’s extensive collection, including: Tiffany T, Tiffany HardWear, Tiffany Knot, and Tiffany Lock.

The carefully curated edit aims to evoke strength and self-empowerment with Tiffany T, the power of connections between people with Tiffany Knot, and the essence of togetherness and inclusivity with Tiffany Lock.

Also highlighted in the campaign are creations from Jean Schlumberger, Elsa Peretti, Paloma Picasso, and Tiffany Victoria.

The campaign recalls the magic of the Maison and reaffirms the assurance that what comes out of a Tiffany Blue Box will always bring joy.