Zenith presents the Chronomaster Sport Pink, a limited edition of 500 pieces with a portion of the sales benefitting Susan G. Komen, the world’s leading breast cancer organisation. And it comes with a cool pink dial and something special for the bezel. A good opportunity to combine wrist pleasure and support for an important cause. 

Last year, Zenith showed its support for the cause with the Chronomaster Original Pink, and the brand continues this year. Since 1985, October has been declared ‘breast cancer awareness month’. To garner support for the cause, initiatives like the Pink Dial Project of 2021 have popped up, where 19 brands, including Zenith, donated watches with pink elements for auction. Last year and this year again, Zenith supports the Susan G. Komen organisation, the world’s largest non-profit source of funding for the fight against breast cancer, with investments of more than USD 3.3 billion in research, support and education in more than 60 countries.

Alongside numerous activities to be hosted in major cities across the world this October, Zenith is furthering its commitment during Breast Cancer Awareness Month by using its most popular model, the Chronomaster Sport, to support the cause. The result, just like the model of last year, is a light pink-toned watch that isn’t only cool but also benefits an important cause. The watch in question, a 500-piece limited edition, is a colourful take on a now-classic model, yet with a twist on the side of the bezel.

Under the caseback secured with 4 screws and guaranteeing a comfortable 100m water-resistance is the innovative Calibre El Primero 3600, a modernized take on the legendary automatic chronograph of 1969. Not only the display has been updated to indicate the 1/10th of a second centrally, but many aspects of the movement have been upgraded, such as a power reserve beefed up to 60 hours, a stop-seconds mechanism and a revised decoration. This Chronomaster Sport Pink also comes with a new star-shaped rotor.