The brand backed its April Fool’s joke and painted the building on Rodeo Drive in Beverly Hills in 2021 – Illuminating Yellow

The brand’s team made such a good joke on April 1 that after almost two months they decided to bring this crazy idea to life. The brand temporarily remodeled its building on Rodeo Drive in Beverly Hills with yellow furniture and decor, painted the walls in rich 2021 Illuminating color and, for the first time in history, offered buyers a yellow box from Tiffany & Co. and a shopping bag.

The boutique also hosted the Yellow Diamond pop-up café offering sunny treats such as ginger and turmeric latte, lemon soda and ice cream.