Swarovski Brings Romance and Friendship Together for Valentine’s Day 2026
Swarovski’s latest collection, Charming Love, captures it all. Turning classic symbols—hearts, arrows, and love locks—into playful expressions of love in every form, where the collection feels light-hearted yet meaningful. Fronted by global brand ambassador and star of Wicked, Ariana Grande, the campaign
Arıana Grande stars ın new 60s-ınspıred Swarovskı SS-25 campaıgn
Marking a departure from Holiday 2024’s Party of Dreams and the Ariana Grande x Swarovski Capsule collection’s Old Hollywood-inspired glamour, this campaign sees her explore the symbiotic relationship between style and self-expression in images lensed by Mert and Marcus and
Arıana Grande X Swarovskı capsule collectıon unveıled
Swarovski unveils its first creative collaboration with global brand ambassador and face of the brand, Ariana Grande.
Arıana Grande Is Swarovskı’s New Brand Ambassador
Ariana Grande is adding some literal sparkle to her stacked résumé. The actress and singer has been named Swarovski’s new brand ambassador. She will make her debut in the 2024 holiday campaign. Both Grande and Swarovski released statements to celebrate the
SWAROVSKI OPENS THE DOORS OF ITS NEW DUOMO FLAGSHIP IN MILAN
Entering the flagship is like stepping into a jewelry box filled with joyfully extravagant treasures that pay homage to the beauty of crystal and the brand’s 129-year heritage. The ground floor displays crystal jewelry collections such as the iconic Millenia,
SWAROVSKI PRESENTS “VENUS” IN SPRING/SUMMER 2024 CAMPAIGN
The collection showcases Swarovski’s craftsmanship, utilizing crystals and pearls to capture the essence of the sea through fluid shapes and vibrant colors. It explores new avenues of expression, evolving Engelbert’s luxurious language for the longstanding 129-year-old crystal House. Signature families such
SWAROVSKI UNVEILS TIARA TO LIGHT UP VIENNA OPERA BALL 2024
The Swarovski Tiara, which for decades has graced debutantes at the Vienna Opera Ball, one of the most prestigious events on the European social calendar, has been revealed today. Designed by Swarovski Global Creative Director Giovanna Engelbert, the 2024 tiara is
Swarovskı reınvents Cınderella’s glass slıpper for Dısney’s 100th annıversary
Swarovski is the latest brand to join Disney for its 100th-anniversary celebration. The crystal and jewelry company has joined forces with Disney’s 100 Years of Wonder, best known as Disney100. For Disney100, the media company has invited a broad slate of visionaries from the worlds
Swarovskı has launched a new campaıgn, Metamorphosis
Specifically, Meisel brings to life Swarovski’s jewellery designs in four portraits “embodying the personalities” of the Butterfly, Parrot, Pineapple and Turtle, with “each character a testament to joyful extravagance and the wonder of the natural world”, said the company. We’re told
Swarovskı Unveıls Starry Tıara Desıgn for the 2023 Vıenna Opera Ball
Swarovski has unveiled the tiara it designed for the 2023 edition of the Vienna Opera Ball, one of the oldest and most prestigious cultural events in the Austrian calendar, which is to make a comeback after a two-year hiatus due to the