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Alexa Chung Tag

Quatre steps confidently into a new chapter. Under the direction of Claire Choisne, the Maison presents Quatre Classique Tube – a sculptural reimagining that sharpens the lines of the original, while pushing its geometry into bolder, more wearable forms. At the

To mark the launch of the Boucheron ‘Quatre’ Double White Edition collection, the brand has unveiled its ‘Basic Not Basic’ campaign starring ambassadors Mila Al Zahrani, Alexa Chung, Rola, and Youn-Jung Go. Embracing this new classic, the talents demonstrate how