swarovskı’s lab-grown dıamonds go on sale
The Austrian crystal house, which has been globally renowned for its craftsmanship, innovation, and iconic designs since 1895, has been offering created diamonds since 2016 as part of its brand collaborations.
Building on its long-established heritage, and in-line with its strategy to reinforce its position in the luxury space, entry into the fine jewelry market is a natural evolution for the brand.
This Fall’s roll out includes four ranges of earrings, rings, necklaces, and bracelets featuring Swarovski Created Diamonds and crafted from 18K and 14K gold, as well as sterling silver. The collections have found favor with the American consumer, with sales exceeding expectations.
Identical to mined diamonds in every way but origin, a Swarovski Created Diamond is made using an innovative process that flawlessly replicates nature, resulting in a laboratory-grown diamond that is indistinguishable from a mined diamond in all chemical, physical, and optical attributes. Once grown, after forming layer-by-layer from a tiny carbon seed, they are precision-cut and polished to perfection revealing maximum brilliance, scintillation, and fire. Swarovski Created Diamonds are graded using the 4Cs of clarity, color, cut, and carat weight.
Swarovski Created Diamonds offer the perfect access point for those desiring the luxury of diamonds. Stones of 0.25 carat and larger carry a microscopic laser inscription “SWAROVSKI CREATED DIAMOND” as a guarantee of quality and Swarovski’s expertise, craftsmanship, and mastery of light.
Swarovski is proud to offset the energy used to produce Swarovski Created Diamonds, making the process certified climate neutral, and works in adherence with high-level environmental, safety and labor standards.